You’d be shocked at how much money founders leave on the table because of bad storytelling. Securing funding is not an easy task. But stories are secret weapons founders can use to deliver an unforgettable pitch. There are many ways that one could go on delivering their pitch. For example…

All you need is a basic understanding of human psychology. I won’t be telling you what I did. Instead, I will do it here and now, as you are reading. I’ve always been a fan of persuasion and sales, but I never gave written sales copy a chance. …